The Future of Beauty
Helena Cronin

Introduction Helena Cronin believes that beauty is not aesthetic or cultural but a set of evolutionary signals. The fact that men the world over tend to prefer women with a waist-to-hip ratio of 0.7 and that beautiful people tend to have symmetrical faces suggests that beauty obeys some strict rules.

Cronin suggests that these rules of beauty could change the way we look in the future. Selling designer genes may become a new market in the twenty-first century. Egg donors who are good looking, have high IQs or have the right waist-to-hip ratio will be able to charge more for their genes.